Client: Deviant Art
Software: Procreate, Adobe Photoshop, Adobe Illustrator
Role: Illustrator

Deviant Art wanting to increase their product usage and awareness for the fragments currency. They have three different campaigns which needed an illustrator to create something fun, friendly and game-like. I really enjoy this project and had a great time working with Deviant Art’s team.

Concepts

One of the requirements was to include the “Gem” Badges in most of their campaigns. They have a total of three campaigns but with each campaign, there are multiple size outputs, so when I was creating the illustrations, I try to keep the focus area in the middle.

Color Block

Stylized

During stylizing I try to explore lines, shapes, textures to establish the scenarios look and vector style. I kept them in similar colours but playing with the style approach a little different can make them feel like three different campaigns.